The 8pc of marketing are Product, price, promotion, place, physical evidence, people, process and
packing.
In the early 1960s, Professor Neil Borden at Harvard Business School identified a number of company performance actions that can influence the consumer decision to purchase goods or services. Borden suggested that all those actions of the company represented a “Marketing Mix”. Professor E. Jerome McCarthy, also at the Harvard Business School in the early 1960s, suggested that the Marketing Mix contained 4 elements: product, price, place and promotion.
India is the world s biggest gold consumer. The RBI has recently added 200 tonnes to its kitty and the yellow metal touched a record high of Rs 16,785 in the month November 2009. Spelling a golden era for the mellow yellow. Clearly globally gold prices have risen substantially over the past decade with gold witnessing a phenomenal bull run.
Primarily this rally is being driven by a prolonged secular bear market in the USD as gold is negatively correlated to the USD. Investors are borrowing dollars to buy emerging (high yield) market stocks and commodities, as an after-effect of very low interest rates in the US, hence pushing USD down further. The historical negative relationship of USD against gold amid signs of possible prolonged lower US interest rates has attracted unprecedented speculative/ investment money flow to gold.
